Why we made this report
To question what more reach and engagement actually earn a brand, and to turn the latest changes on social platforms into plain language and recommendations brands can apply in the last three months of the year.
Key findings
- 01In Kantar’s study of 15,000 creator posts, only 6% combined high engagement with brand-building potential.
- 02Of 400 marketing leaders in the WARC × TikTok study, 88% say AI increased content volume and 45% say quality clearly improved; three checks before publishing are a must.
- 03In LinkedIn / YouGov research, 83% of B2B marketers say credibility matters more than traditional brand messages.
- 04According to Deloitte, about 70% of US consumers who engage with creators regularly return to the same creators.
- 05Adobe / Oxford Economics: 45% of consumers say too many promotions could make them disengage, even when the messages are relevant.
- 06Türkiye’s Ministry of Trade: e-commerce value grew 41.5% year on year in November 2025, so finish November’s preparation in October.
What’s inside
- Goals, Instagram and AI (pp. 03–06)
- TikTok and community (pp. 07–08)
- LinkedIn and YouTube (pp. 09–12)
- Creators and the mobile experience (pp. 13–16)
- Distribution, preparation and measurement (pp. 17–19)
- The plan for the last three months, and sources (pp. 20–23)
How each note works
Every insight has a finding, a “Who is it a priority for?” and a “What to do” section. Findings are based on research and platform announcements; the “What to do” sections and brand examples are Gamechangers recommendations built on those findings.
October, November, December
- October: Set goals, record current results and try new content.
- November: Take what works to more people; answer questions and follow up leads with your sales team.
- December: Focus on after-sales support and repeat use; carry what you learned into your 2027 plan.
Sources
The report draws on 21 sources including Kantar, WARC × TikTok, LinkedIn / YouGov, YouTube, Deloitte, Braze, AppsFlyer, Adjust, Adobe / Oxford Economics, Türkiye’s Ministry of Trade and Circana. Sources were checked on 30 September 2026. International studies do not show Türkiye’s results; data collection periods are noted in the report. The report is in Turkish.