- AI
- Solutions
Solutions
One vision, five clear starting points.
We connect AI to your brand’s goal, your customers’ needs and the way your team works. Start with the heading closest to your need, and let’s define the first step together.
01 · AI Strategy
Put your first AI investment in the right place.
Marketing goals keep growing while the team’s time and budget stay limited. We first understand your brand’s goal, your customers’ needs and how your team works, then choose a start whose impact can be measured.
- What you get
- Prioritised use cases, the scope and owners of the first pilot, a baseline, success and stop criteria, and a phased roadmap.
- How we measure
- By the purpose of each application: time, quality, adoption and commercial impact, measured separately and always against the baseline.
We start with the right questions
What is slowing growth? Where is time lost between insight and launch? Which decisions must stay with people?
An opportunity map for your business
We weigh campaign, content, operations, customer experience and visibility opportunities by expected value, feasibility, data readiness and risk.
A shared definition of success from day one
We set the measure by the purpose of the work from the start, and account for output quality and running costs too.
02 · Marketing and Creativity
Grow your brand’s idea with AI.
As AI makes production easier, what truly belongs to a brand becomes more valuable. A strong campaign rests on the right insight, an original idea and a consistent brand voice; we use AI to widen that idea’s production, adaptation and experience possibilities.
- What you get
- A creative approach, sample productions, channel adaptations, a brand control framework and a test plan.
- How we measure
- Time from brief to approval, first-round approval rate and number of revisions; and, depending on the campaign’s aim, brand recall, quality engagement or conversion.
Campaigns and creative production
From insight and idea to visuals, film, copy and sound, we build variations for each channel and audience while protecting brand character and creative quality.
AI experiences that engage with the brand
We design helpers that make product discovery easier, brand assistants that work from approved information and campaign experiences that create content for each person.
From one campaign to a production system that learns
We bring brand voice, visual rules and approval criteria into one framework, and carry what each test teaches into the next production.
03 · AI and Automation
Free your team’s time for valuable work.
Collecting briefs, searching for information, preparing reports and tracking work fill a team’s day. We hand rule-based tasks to automation, support steps that need interpretation or drafting with AI, and set owners and approval points from the start.
- What you get
- Current and proposed process maps, a permission and approval scheme, test scenarios, a working pilot and a user guide.
- How we measure
- Cycle time, error and rework rates, team adoption and running cost.
First we make the flow visible
We map the current process, leaving rule-based work to automation, interpretation and drafting to AI, and decisions to people.
An example flow
A request arrives → AI summarises it and flags what is missing → the owner approves → a task is opened → time and delays are reported.
Control is part of the design
What an AI agent may read, what it may do and when it hands back to a person are defined up front. Steps such as messaging a client, changing a budget or publishing never go ahead without approval.
04 · Visibility in AI
How does AI describe your brand?
Customers now also discover products and brands through AI-powered search. In that moment, what your brand does, who it serves and the line it is known by should be clear.
- What you get
- Clarified brand information, a content plan that answers customers’ questions and a query set to track regularly.
- How we measure
- For a defined set of queries: whether the brand is mentioned, described correctly and cited; AI link impressions in Search Console where available; and enquiries reaching the website.
First we clarify the brand information
We bring category, product and service definitions, differentiation and your brand line together with verifiable proof, and prepare clear answers to customers’ real questions.
Then we spread it consistently
We align your story across the website, content, video, social profiles and relevant third-party sources, creating content in each channel’s own language.
Technical access and content work together
Key information should live as readable text on crawlable, well-linked pages. SEO fundamentals still apply; visibility cannot be guaranteed, but it can be measured and improved.
Example: WAT Mobilite
From “Hayatı Şarj Et” to an answer that names the brand.
At WAT Mobilite we used the line “Hayatı Şarj Et” (“Charge Your Life”) together with the brand promise, consistently across the relevant digital touchpoints. After about 18 months of communication work, Google’s AI Overview matches the line with WAT Mobilite.
See our WAT Mobilite work
- 1Meaning
The brand name, the e-mobility category and the “Hayatı Şarj Et” promise are read together.
- 2Context
Related ideas such as charging and mobility give the line an explanatory setting.
- 3Distribution
Content in each channel’s own language carries the same brand core.
- 4Continuity
Repeating the line steadily builds up content beyond a single campaign.
- 5Digital footprint
The same brand, category and line appearing together in trusted content leaves a clear brand trace.
05 · AI Training and Development
AI skills grow inside the work.
AI’s contribution grows as people learn to use it well in their own work. From leadership decisions to the marketing team’s daily output, we design hands-on development by role and need.
- What you get
- A hands-on programme by role, examples the team builds on its own scenarios and a usage guide.
- How we measure
- We compare start and end tasks on the same criteria and track output quality, time to complete and transfer into daily work.
For leaders: the right decisions
AI’s contribution to brand and business goals, investment priorities, measurement and responsibilities, in one decision map everyone reads the same way.
For marketing teams: applying it daily
Brief development, research, content, visual and video production, protecting the brand voice and checking output, all on the team’s own scenarios.
Workshop: building one workflow together
On a real task we compare the current method with an AI-assisted one, agree what a good result looks like and where data limits lie, and set up a repeatable way of working.
Let’s get started
Let’s talk about your AI project.
Tell us the idea or business problem on your mind, and let’s find the right first step for your brand together.