What we did
We created the “By your side, every moment” launch idea for Fenerium’s 2026/27 Fall-Winter collection and led the creative concept, scene planning and project management.
We told the story of Fenerium’s 2026/27 Fall-Winter textile collection through one idea: being a fan doesn’t fit into match days alone. With the “By your side, every moment” concept, we carried the Fenerbahçe spirit from home to work, from café to park, right into everyday life.
The film follows one fan’s day: a morning at home, a coffee break, time with family, meet-ups with friends and walks in the park. The journey ends in the stands of Chobani Stadium, positioning the collection as everyday style worn on the street and in the stands alike.
At Gamechangers we created the idea, built the concept and scene planning, and managed the project. The film was produced by Profabrika Prodüksiyon and released as a joint post on Fenerium’s and Fenerbahçe’s social media accounts.
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